College football and athlete-driven media are colliding in a big way. CFB Alerts has officially partnered with I AM ATHLETE, giving fans a dedicated home to consume IAA's content without ever leaving the CFB Alerts ecosystem.
Starting today, you can find the I AM ATHLETE hub at collegefootballalerts.com/iamathlete — a dedicated page featuring an embedded feed of their YouTube channel, bringing athlete-led conversation directly to one of college football's fastest-growing media destinations.
Why I AM ATHLETE?
If you've spent any time in the college football space, you already know why this makes sense. I AM ATHLETE, founded by former NFL wide receiver Brandon Marshall, has built one of the most authentic voices in sports media. The show thrives at the intersection of real athlete experience, culture, and the kind of unfiltered conversation you won't find on a traditional broadcast. They cover the stories behind the stats — NIL deals, the transfer portal, life on campus, the mental side of the game — and they do it with credibility that only comes from people who've actually played.
CFB Alerts was built for a similar audience. Fans who care about the game beyond the scoreboard. People who want to know what's happening in recruiting before it breaks, what a coaching change actually means for a program, and how the business of college football is reshaping the sport in real time.
The overlap isn't a coincidence. It's the foundation of this partnership.
What This Means for CFB Alerts Readers
The I AM ATHLETE page on CFB Alerts gives you direct access to their YouTube content in one place. No algorithm rabbit holes. No searching. Just their latest episodes and conversations, curated alongside the college football coverage you're already getting here.
Think of it as an extension of what CFB Alerts has always been about — putting the most relevant voices in college football in front of the people who care most about the sport.
College football media is consolidating around the brands fans actually trust. CFB Alerts and I AM ATHLETE are two of them. This is what it looks like when they work together.
Head to collegefootballalerts.com/iamathlete and check it out.
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